Stute Foods will add a sugar waffle, served with a sachet of hazelnut chocolate spread, to its portfolio of ambient food and drink products in the UK.
BWaffle features an individually wrapped 55g waffle with a 15g sachet of chocolate spread that will offer consumers a convenient on-the-go snack that is ready to eat straight from the packet.
Designed to appeal to convenience, forecourt, wholesale and independent operators, as well as those in the vending space, the new on-the-go waffle pack will help to expand Stute Foods’ portfolio of on-the-go, impulse foods in the UK.
BWaffle is available in an eye-catching single display box, featuring 14 individually wrapped waffles as well as a counter and floor stand offering retailers a wide range of merchandising options. The product is halal and kosher approved and has a shelf-life of four months on delivery – at least double that of ambient waffles currently on the market, according to the company.
Laurence Hybs, managing director of Stute Foods, said: “We are thrilled to announce that Stute Foods is the sole distributor of BWaffle within the UK. Similar products that are available in the UK market don’t have the shelf life that BWaffle offers and we are confident that it will make a successful addition to our ever expanding range for the food service and retail sectors.”
The BWaffle adds to Stute Foods’ existing offering of juices, jams and preserves.
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