The new labels make it clear that the jams are diabetic friendly, and free from added sugar.
Food and drink supplier Stute Foods has unveiled a full rebrand for its diabetic-friendly range of jams and marmalades.
The range has been rebranded as ‘no sugar added’ conserves and, while the product description has changed, the range will retain its original jar, label shape and recipe.
The changes are designed to avoid causing confusion among existing customers, Stute Foods said, and will be rolled out across its eight-strong range of flavours with zero added sugar – including strawberry, fine cut marmalade, and morello cherry. The products are available in 430g jars.
Laurence Hybs, managing director of Stute Foods, said: “We’re excited to launch the recently rebranded labels for the entire range of our no-sugar-added jams and marmalades. There has been some confusion in the past regarding labelling and suitability of products for consumers following a low-sugar diet and we are confident that the new product description makes it clear that our products are a suitable, healthier alternative to ordinary jam.”
The range of jams contain 90% less sugar and 30% fewer calories than ordinary jams. The range is currently stocked in Tesco, Sainsbury’s, Morrisons and Waitrose.
Hybs continued: “Our no-sugar-added jams do not only appeal to diabetics, but also those looking to achieve a better lifestyle by reducing the amount of sugar in their diet. There are other jams that claim to contain ‘less sugar’ and ‘reduced sugar’, but they can still pack up to 42g of sugar per 100g of jam. With Stute’s new labelling, consumers can be confident that our products contain no added sugar with total sugars ranging from only 2.5g to 4.5g per 100g.
“We are excited to see how this label change expands the appeal of our brand to new customers, who may have previously seen the product as a niche option catering only for those suffering with diabetes. The range can now be viewed as a great product for all consumer types including families wanting to reduce their sugar intake.”
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