Sandwich shop chain Subway has announced the launch of a new smartphone app and online ordering platform, adding the convenience of remote ordering and payment to its offering for consumers in the US.
The retailer also plans to add PayPal as a payment option when consumers order remotely or pay in store using the Subway app. It will also introduce Android Pay as a secure and easy payment option for consumers using mobile devices, after earlier rolling out Apple Pay in its stores.
The new online ordering platform will allow consumers to choose their local restaurant, customise their order and pick it up in store. To further simplify the process, Subway will be adding PayPal’s One Touch functionality, which offers consumers who have opted in the opportunity to pay securely through a single touch on their phones or laptops, without having to enter any payment credentials or passwords.
Subway chief information officer Carman Wenkoff said: “As part of our continued commitment to improve, we knew that offering online and mobile tools to our busy customers was critical to ensuring they cannot only eat fresh, but fast. We are excited to launch our new ordering platforms and will continue to look for new ways to improve the Subway experience.”
Subway director of global payments and emerging commerce Ken Moy added: “We look forward to introducing PayPal to our future list of payment options. This collaboration will make it quicker and simpler for the 169m active, global PayPal customers to enjoy a great Subway meal at our more than 27,000 locations in the US.”
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