Belfast-based GM Marketing has secured “significant business” for its Free’ist sugar- and gluten-free product line from one of the United Arab Emirates’ (UAE) largest supermarket chains.
Free’ist’s sugar-free cookies, chocolate bars and wafers will be available at outlets of Spinney’s through a distribution agreement with Dublin-based Pan Euro Foods. It represents the first time that Free’ist products have been sold by retailers outside of the UK and Ireland.
GM managing director and founder Gerard McAdorey said: “Spinney’s is now an immensely important customer for us and was also our first real export business.
“We’ve been working closely with the supermarket’s management to ensure our products are successful and also on the development of new ideas for the expanding ‘free-from’ category, which is growing in importance because of health concerns in the region.”
The company identified “a significant business opportunity arising from the growing concern in the region over obesity and diabetes”.
“We are now implementing plans to expand business there and also to win our first sales in Saudi Arabia, another market in which health issues are growing in importance,” McAdorey added.
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