Sun Branding Solutions, a specialist in concept-to-consumer packaging solutions, is rebranding with a fresh proposition as part of its commitment to delivering ‘packaging excellence’.
Sun Branding Solutions will continue to bring the expertise of its family of branding divisions, comprising digital, pack science, creative, graphics and legal, with each family member playing a crucial role in a stronger, tighter, integrated offer.
The move reflects increasing client demand for integrated, cross-discipline packaging solutions that are complemented by seamless delivery. It’s also in line with Sun Branding Solutions’ strategy to bring its collective expertise and the experience of its individual specialists together to deliver creative, cost-effective packaging solutions for clients.
An integral part of the rebrand is a new delivery approach called Brandineering. This multidisciplinary approach ensures products meet clients’ future needs, and in turn, those of their target consumers by uniting the agency’s experts – it’s Brandineers – to deliver packaging that hits shelves with impact, consistency, speed, compliance and cost-efficiency.
“Our customers are far more open to new ways of working in their endless search for efficiency,” said MD Paul Bean. “The old baton-passing multi-supplier model is increasingly costly, cumbersome and no longer fit for purpose in the digital age. These changes are designed to transform the customer experience by simplifying product launch programmes with technology-driven solutions that remove complexity and duplication, while unifying the process.
“The future state is all about ease of use: streamlined access and communication channels across the supply chain. Each division of the Sun Branding Solutions’ family has been successful in its own right and we believe the time is right to bring the power of the whole together to reflect our joined-up way of working, harnessing the collective expertise of our individual specialists at each stage of the packaging and branding journey.”
Sun Branding Solutions will also further leverage the strength of its parent brands – Sun Chemical Corporation and Dai Nippon – to deliver greater global coverage and brand consistency.
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