The company also announced it will display calorie numbers on all front of pack labeling; SDBC is one of the first to comply with the American Beverage Association’s new voluntary ‘Clear on Calories’ programme in support of First Lady Michelle Obama’s ‘Let’s Move’ anti-obesity campaign.
“Since 1964, Sunny Delight Beverages Co has been committed to setting and meeting aggressive goals to improve our products in terms of nutrition, cost and taste,” said Billy Cyr, president and CEO. “This is another example of how we’re constantly improving our products for our loyal customers.”
Calorie reduction
This 46% calorie reduction was achieved in just four years, three years in advance of the company’s original target date of 2015. This represents a reduction of 131 billion calories per year, and will take 37 million pounds of potential weight gain out of the American diet annually.
In 2007, SDBC established a plan to decrease the calories of the company’s beverages from an average of 92 calories per 8oz serving to an average of 50 calories per serving. Calorie reductions have been achieved by a number of changes including:
SDBC is continually improving its product offerings; in 2011, SDBC will further reduce the average calories per serving of the new Sunny D Smooth formula to 49.8 and will meet reformulation goals four years ahead of schedule.
Source: Sunny Delight Beverages Co
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