Suntory boosts its Craft Boss iced coffee line with brown variant

Suntory has expanded its line of Craft Boss iced coffees in Japan with the launch of a brown version with less milk and sugar.

Modelled on black coffee and sweetened with “one packet each of creamer and liquid sweetener”, the beverage is said to have a refreshingly light, sweet taste.

Suntory released Craft Boss black and latte variants in April and June last year. The company said that together “more than 10 million cases were sold” in the first year, boosted in part by the beverages’ packaging design.

Craft Boss brown also features the same plastic packaging as the rest of the range with the beverage visible to attract consumers.

The new variant will be available in Japan as of 19 June with a recommended retail price of JPY 170 ($1.56) per 500ml bottle.

Last month Suntory expanded its Tennensui premium morning tea beverage line with launch of a peach flavour and a refreshed lemon variant.