The flavouring, extract and essences manufacturer has made a number of key appointments across its innovation, marketing and operations functions in Europe and has set its sights on increasing brand recognition with a new logo and corporate visual identity, plus a new global website.
New recruits across the company’s High Wycombe and Corby sites include Philip Ashman and Jennifer Connor in the innovations team, Christopher Hendrick in marketing and Mark Embery in sales, John Needham, Peter Wingrove and Craig Hall in operations and Andrew Phelps in IT.
Christopher Hendrick, Synergy’s new category manager for brand and the sweet range, said: “It’s a very exciting time to join Synergy and I’ve been really impressed by the level of knowledge and passion here for the food and beverage industry.”
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