Under the agreement, growers will have access to the best Syngenta malting barley varieties and a tailored growing approach, which includes training and advice on agronomy and sustainable farming practices.
By following the protocol, growers will achieve superior yields when compared with current market standards, enabling them to supply AB InBev with consistently high-quality grain to meet the exacting standards for beer production.
“We’ve announced a winning combination today,” said Syngenta chief operating officer, John Atkin. “Growers will be able to consistently achieve higher yields of top-quality malting barley, which will increase their incomes and help Anheuser-Busch InBev meet growing demand for its products.”
“We wish to keep barley relevant and interesting for growers by helping them develop their business in a qualitative, sustainable and profitable way,” said Tony Milikin, chief procurement officer of AB InBev. “We work with them towards achieving a better yield – investing in the development of improved varieties while providing access to high quality seeds, the latest technology and expert advice from skilled agronomists. We look forward to turning this new project into a shared success that we can scale.”
The first phase of the partnership will take place in Argentina. It will involve 160 growers and cover 14,000 hectares. The joint offer could be scalable to other markets where there would be opportunities to increase value for growers.
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