Weetabix has released a new addition to its Oatibix cereal portfolio with a new variation of the oat-based cereal.
The new launch, Nutty Crunch, features honeycomb pieces, honey-coated corn flakes and caramelised nuts.
It’s also 100% wholegrain, naturally low in salt, high in fibre and HFSS-compliant.
Gareth Turner, head of marketing at Weetabix, said: “Oats are a signpost for healthy eating and this innovation offers great health nutritionals, as well as performing incredibly strongly in our taste tests. As the whole Oatibix range is HFSS-compliant, we can put our full support behind the brand refresh, through online and in-store shopper marketing, the upcoming TV advert and on social media.”
Nutty Crunch will be available from 28th February across UK grocery and convenience stores in 450g packs for an RRP of £3.29.
© FoodBev Media Ltd 2022
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