Price Promise compares the overall cost of a basket of branded, own label and fresh food groceries and matches the prices against the same or equivalent products from Asda, Morrisons and Sainsbury’s.
If the basket would have been cheaper elsewhere, a coupon for the difference in price, up to a maximum of £10, will be issued automatically to the customer at the till, when they receive their shopping receipt.
Tesco.com customers will receive their coupon by email. According to Kantar data, around 50% of the average UK shopping basket consists of own label goods.
To ensure the price comparison is as comprehensive as possible, it will also cover promotions including ‘half price’ and ‘buy one, get one free’ offers at Tesco and at other supermarkets.
To qualify for Price Promise, customers must purchase a basket containing a minimum of 10 different products, at least one of which is comparable.
The own label comparisons include the Tesco Everyday Value range.
Source: Tesco
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