This consumption boom will be driven by economic growth, urbanisation and the rising purchasing power of Asia’s middle class, according to the fourth issue of the Tetra Pak Dairy Index, which tracks worldwide facts, figures and trends in the global dairy industry.
Demand for liquid dairy products (LDP) will rise in every region of the world between 2010 and 2020, with the exception of Western Europe, which has the world’s highest per capita consumption of milk.
The liquid dairy boom reflects a growing shift in economic power from west to east. An emerging middle class is set to fuel demand for healthy, packaged products in supermarkets and convenience stores from Shanghai to Mumbai.
Global demand for white milk and OLDP (including flavoured milk, drinking yogurt, sweetened condensed milk, lactic acid drinks and infant milk) is expected to grow to about 350bn litres by 2020, compared with some 270bn litres in 2010.
“The emergence of a significant middle class, urbanisation and the expansion of modern shopping habits by busy, health-conscious and well-informed consumers is raising the consumption of packaged milk in developing countries,” said Tetra Pak president and CEO, Dennis Jönsson. “The consumers of this decade are looking for greater convenience and uncompromising quality and safety.”
Economic growth and demographic changes are driving demand for all types of LDP in developed and developing countries. Among the trends the report details are:
Tetra Pak recently announced it will cap carbon emissions at 2010 levels by the end of 2020, which translates into a 40% relative reduction in CO2 equivalent emissions.
Jönsson added: “Economic growth in emerging markets has lifted many millions out of poverty. They have more money, are better educated and have new aspirations. It’s clear that meeting the world’s growing thirst for milk will be a challenge and an opportunity for dairy producers. I’m convinced the industry can realise these growth opportunities in a sustainable and innovative way, providing the healthy, nutritious and convenient products that people want.”
Source: Tetra Pak
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