This is in partnership with the European Bank for Reconstruction and Development and the Yörük family.
Yörsan has been manufacturing branded dairy products in Turkey for over 50 years, during which time it has built high brand recognition and loyalty and has a market-leading position in the higher value dairy segments.
The company has a strong portfolio of products covering all the main dairy categories of yogurt, cheese, milk and the traditional Turkish drink, ayran.
“Yörsan is a long-established and respected brand in the Turkish dairy sector,” said Omar Syed, MD at Abraaj. “We believe the company has great potential to quickly become the market leader in the higher value dairy segment. The combination of Abraaj’s unique value creation focus, our global experience in the dairy industry and the strength of the company’s management team will realise our ambition of transforming Yörsan from a highly successful family run Turkish dairy business into a world class FMCG player. To this end, partnering with EBRD is a strong value-added aspect which provides us access and insight to the Balkans and CIS region.”
Source: The Abraaj Group
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