The pictures will form part of an exhibition of seven pieces of Jelly Belly Art on loan from the private collection of Jelly Belly Candy Company, which will be seen together for the first time ever in the UK.
Jelly Belly Art was conceived in the 1980s when Pete Rocha, an American artist, was inspired to make a portrait of President Ronald Reagan using Jelly Belly beans due the president’s well-known affinity for jelly beans.
It took him over six months to create the mosaic. Britain now has its own Jelly Belly artist, Malcolm West. His portraits of Kate and Wills and The Beatles are now world-famous, as is his Jelly Belly sculpture of the Royal Crown. These works will also be on display.
“Jelly Belly is certainly an iconic brand,” said Michael Webster, MD of Friars. “What’s not to like? They’re delicious, incredibly authentic and the best possible quality. I would say that about the Jelly Belly Art, too, although we’ll be handing out free jelly bean samples, so people aren’t temped to eat the art work.”
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