US-based brewery The Boston Beer Company has announced the launch of a Finnish long drink-inspired ready-to-drink (RTD) beverage without the gin.
Bevy Long Drink has a 5.8% ABV and will come in two flavours: Sparkling Citrus Refresher and Sparkling Berry Refresher.
The new drink is made with a combination of citrus flavours and juniper berries. Bevy Long Drink doesn’t contain spirits, unlike the traditional Finnish long drink cocktail, which consists of gin, grapefruit soda and tonic.
The Boston Beer Company’s CMO, Lesya Lysyj, said: “The long drink cocktail is Finland’s best-kept secret, but it’s typically made with gin. Bevy Long Drink is our signature spin on this classic. We developed a cocktail-inspired recipe, with all the citrus flavours and wild juniper berries, and made it ready to drink from a can. You get all the refreshing citrus flavour without the gin.”
Bevy Long Drink will be available in stores across the US from early November, in six-packs and 12-packs of 12oz cans and in single-serve 24oz cans.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial