The occasion was celebrated at an official ribbon cutting ceremony hosted by David Overton, chairman and CEO of The Cheesecake Factory Incorporated and Mohammed Alshaya, executive chairman, MH Alshaya.
The opening of The Cheesecake Factory in Kuwait follows on the brand’s successful Middle East launch in Dubai this August and continues its planned expansion across the Middle East with Alshaya, an international retail franchise operator in the region.
Alshaya’s exclusive licensing agreement with The Cheesecake Factory provides for the development of its restaurants across the United Arab Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia.
The agreement also gives Alshaya the opportunity to expand The Cheesecake Factory into its other operating markets in the Middle East and North Africa, Russia, Turkey and Europe.
Source: The Cheesecake Factory
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