UK rum brand The Duppy Share has introduced a new spiced variant flavoured with pineapple and kola nut.
With an ABV of 37.5%, The Duppy Share Spiced is designed to stand up in mixers such as ginger, soda and cola, as well as offer the on-trade a new flavour to create twists on cocktails such as the daiquiri.
The brand’s first line extension following its launch in 2015, the spiced spirit has been designed with the on-trade in mind; it is presented in a thinner bottle with a longer neck, making it easier for bartenders to work with.
Collaborating with branding agency B&B, the label on The Duppy Shared Spiced incorporates elements of original Duppy Share rum, including golden sunbeams and crossed palm trees. Building on the original design, the new label features pineapples to highlight the spirit’s signature flavour.
“When making a rum, it’s all about creating a great-tasting liquid that stands out from the crowd,” said George Frost, who founded The Duppy Share in Notting Hill in 2015.
“Spiced rum is booming in the UK, with sales topping 10 million bottles in 2019, and I saw a massive opportunity to create a spiced rum that focused on adding depth of flavour and complexity that consumers don’t usually get or expect from other spiced rums.
“Spiced rum has had a bad reputation in the past for being super sweet and packed so full of flavourings that you can’t even tell that it’s a rum. We wanted to forge a different path to advance the category and show consumers how good a spiced rum can be.”
The Duppy Share Spiced is available in the UK in 70cl bottles with a recommended retail price of £24.
© FoodBev Media Ltd 2020
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