The campaign will run at EU level but also in seven EU countries until November 2014.
With ‘Milk, Nutritious by Nature’, the EMF wishes to set-up a constructive dialogue with key stakeholders on the contribution of natural nutritious foods such as milk and dairy to a healthy, balanced diet.
The purpose of the ‘Milk, Nutritious by Nature’ campaign is to help address dietary problems or issues common to many European countries, for example imbalances with respect to energy and nutrient intakes.
Laurent Damiens, chairman of the EMF, said: “Within this context, the campaign will significantly raise awareness amongst European and national level stakeholders about the importance of helping people choose natural nutritious foods such as milk and dairy as part of a healthy, balanced diet.”
Source: EMF
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