Other findings from the study show:
One in five British chocolate eaters (20%) claim that they don’t like the flavour of dark chocolate. And it is the over-55s who are much more likely to prefer dark – with 38% of chocolate eaters in this age group claiming to, compared with just 16% of under-34s.
Four in 10 (40%) British choc eaters believe dark is healthier than milk or white and 16% look for chocolate with higher cocoa content. For 13% of British chocolate eaters any chocolate will do, as 13% have no preference over flavour. Some 22% of British chocolate eaters look for exciting flavours such as chilli or wasabi in their chocolate. Individual chocolate bars are the UK’s favourite chocs, eaten by 72% of Brits in the past six months.
Half (49%) of all female chocolate eaters eat chocolate as a comfort food compared with just one in three (33%) men.
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Source: Mintel
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