Tic Tac, the iconic mint brand, is adding a tropical twist to its flavour-changing mixers range by introducing a coconut to pineapple variant.
The new flavour will be available in the UK from September as a 18g pack with a recommended retail price of 62p, or a 49g pack with a recommended retail price of £1.41.
The launch will be supported with a digital campaign and the introduction of clearer messaging on pack to communicate the flavour-changing experience of the mixers.
A spokesperson for Tic Tac said: “The flavour-changing experience of Tic Tac mixers has gone down a storm with shoppers, driving 34% incremental category growth over the last year. The new tropical flavour performed incredibly well during consumer taste testing, so we’re confident that the addition will drive further category growth.”
Tic Tac mixers coconut to pineapple will replace peach to lemonade, while cherry to cola will remain on market shelves.
The release comes after the brand announced the launch of a piña colada flavour to its mixes range back in July.
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