As the Food Standards Agency (FSA) publishes the results of its study of front-of-pack nutrition labelling, Which? chief policy adviser, Sue Davies, said: “If the food industry really is serious about helping consumers make healthy choices, then it must accept the study’s findings, start pulling in the same direction and adopt the labelling scheme that works best for consumers.
“People need to be able to compare like with like when choosing between different products, so it’s important that retailers and manufacturers adopt the same scheme.”
The ‘Nutrition Signposting Evaluation’ concluded that:
According to Which? research carried out in July 2006, 73% of people say it would be confusing if different firms used different labelling schemes.
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