The demand for “smart” packaging has greatly increased this year, with reports predicting 8% annual growth to $3.5bn by 2017, in the US alone. Consumers are becoming increasingly tech-savy and demanding more from food and beverage brands. Smart packaging offers a brand the ability to not only stand out on the shelf, but also to enhance their consumers’ experience. We take a look back at some of the most innovative developments in this sector this year.
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