Top 5 trending topics of 2015 – smart packaging

The demand for “smart” packaging has greatly increased this year, with reports predicting 8% annual growth to $3.5bn by 2017, in the US alone.  Consumers are becoming increasingly tech-savy and demanding more from food and beverage brands. Smart packaging offers a brand the ability to not only stand out on the shelf, but also to enhance their consumers’ experience. We take a look back at some of the most innovative developments in this sector this year.

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• GH Mumm develops intelligent bottle that triggers celebrations when opened

 

• Hidrate – a start-up with a smart bottle revolutionises water intake

 

• Water.IO’s Smart Caps transform ordinary disposable bottles into ‘smart bottle’

 

• Design Agency Squad Ink on creating design for tech-savvy consumers

 

• Diageo trials ‘smart bottle’ that knows when the drink is nearly gone

 

• Scientists develop milk cap with sensor that detects spoilage

 

• Finnish innovator VTT has developed a new sensor for food packaging applications that detects spoilage