American recording artist Travis Scott has founded a new brand of agave spiked seltzers, called Cacti.
The beverage – created in collaboration with Anheuser-Busch – is made with 100% premium blue agave from Mexico and will be available in three options: strawberry, lime and pineapple.
“Cacti is something I’m really proud of and have put a ton of work into,” said Scott. “Me and the team really went in, not only on getting the flavour right but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world.”
He continued: “We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
Fabricio Zonzini, president of Beyond Beer at Anheuser-Busch added: “We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture.
“As we continue in our mission to lead industry innovation and optimise our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space,” Zonzini said.
The 7% ABV seltzers will be available in spring 2021.
© FoodBev Media Ltd 2022
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