Tropicana has released two new juice ranges in the US as it aims to respond to changing consumer demands in the juice segment.
Tropicana Kids is a new line of organic juices which are made with 45% fruit juice and filtered water, and drinks in the line contain no artificial sweeteners or flavourings.
Three flavours will be available in the range: Fruit punch, mixed berry and watermelon.
Each drink is packaged in a pouch which features a clear panel, allowing parents to see exactly what their children are drinking.
The brand has also created a new range of coconut water and juice blends, which feature a mix of Tropicana juice and 10% coconut water, and also feature no artificial flavours or sweeteners.
Tropicana Coco Blends will initially feature two variants, pineapple with coconut water and peach passion fruit with coconut water.
Becca Kerr, senior vice-president of Tropicana’s North American Nutrition Fruit and Vegetable unit said: “Tropicana has continued to innovate to secure our spot not only at the breakfast table, but throughout the daily lives of on-the-go Americans.
“We’re thrilled to launch Tropicana Kids, offering an organic, premium fruit juice drink for busy parents who don’t want to sacrifice their kids’ nutrition, while Tropicana Coco Blends introduces a delicious way to enjoy the coconut water craze in a great-tasting juice drink.”
Both ranges will be available nationwide in the US from early 2018.
Tropicana Kids drinks will be available in multi-packs, while the Tropicana Coco Blends will be available in 12oz single-serve and 42oz multi-serve bottles.
© FoodBev Media Ltd 2018