A beverage entrepreneur and music producer have collaborated on the development of a new ultra-purified water.
Core Natural Water is balanced with electrolytes and minerals to help consumers achieve the body’s “perfect” pH level of 7.4. It was developed by Lance Collins – a founder of several energy drink brands – and producer and songwriter Lukasz Gottwald, who is better known by the name Dr. Luke.
The drink undergoes a seven-stage proprietary process – including UV, carbon filtration, reverse osmosis and ozonation – to strip it of harmful impurities and contaminants. “It is then balanced with the perfect blend of electrolytes and minerals that complement the levels that naturally occur in the human body, resulting in a clean and crisp tasting water,” its manufacturer said.
Lance Collins said: “The optimal pH range for our bodies is between 7.35 and 7.45. Only when our body’s pH level is within this range can we effectively absorb the vitamins and minerals we need to survive. Since water accounts for up to 75% of the body, it’s easy to see why the water we drink greatly impacts the pH of the body.”
Dr. Luke added: “I am thrilled to be launching Core Natural Water at a time when consumers are seeking better ways to hydrate and enhance their active lifestyles. I look forward to combining my passion for healthy living and music together through this exciting endeavour. By connecting the most talented and relevant artists in the world to the Core Natural brand, we can help health conscious consumers discover a better way to hydrate through Core’s ‘perfect pH’ water.”
The drink already boasts Katy Perry and Grammy award-winning producer Max Martin among its brand ambassadors. It has now secured new distribution channels for the US market, including with independent beverage distributor Big Geyser.
Big Geyser chief operating officer Jerry Reda said: “We are thrilled to add another premium product to our portfolio. We are already impressed with the level of interest among consumers for Core Natural Water. The package, the product, and the team is a standout and the timing is right.”
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