US-based organic fruit juice brand Uncle Matt’s Organic is adding a new functional fruit-based beverage, Superfruit Punch, to its portfolio.
The product, introduced as a ‘better-for-you, antioxidant-boosted’ beverage, features a blend of ‘superfruits’ including dark sweet cherries, blueberries and black elderberry.
It contains 45 kcal per 8oz and contains no cane sugar, preservatives or added flavours. The product is also vegan-friendly and Kosher, as well as certified organic by the USDA and certified glyphosate residue free by The Detox Project.
The Superfruit Punch is now available in a 52oz bottle as well as a shelf-stable 8-pack of 6.75oz juice boxes at select retailers across the US, including Whole Foods and Sprouts.
Susan McLean, VP of marketing and innovation at Uncle Matt’s Organic, said: “With 100% Vitamin C from the acerola cherry plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time”.
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