The Wall’s Kids range is worth over £41m and growing at a rate of 3% year-on-year. With its cola coating, blood-red strawberry jelly and vanilla ice cream centre, Wall’s Dracula is hoped will drive sales for retailers in time for the Halloween promotional period, as well as into the winter season.
Florence Howell, brand manager for Wall’s Kids at Unilever UK, said: “Retro continues to be a huge trend and our Dracula lolly has an instant connection with parents who remember it from their childhood. Mums are looking for fun products to share with their kids, and with its red jelly centre that changes the colour of your tongue, Dracula is a must-stock, especially for Halloween.”
Wall’s Dracula RRP is £1.99 per multipack of six and are available in cases of six.
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