The campaign will target mums and champion the use of Flora Buttery across a broad range of usage occasions. The TVC will focus on baking as a family activity and specifically target novice and occasional cooks.
The TVC forms part of a heavyweight campaign and rebranding exercise currently rolling out across the entire Flora portfolio in 2013 – the brand’s biggest marketing investment ever – and will include OOH activity, sampling, digital, print and PR support.
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