Unilever has unveiled a host of innovation across its ice cream portfolio for 2016, allowing retailers “to create huge growth potential” and “drive significant value into the ice cream”.
The company is launching a range of new products to spearhead growth in the £938m ice cream category through brands such as Twister, Feast, Cornetto and Magnum. Available to order from March, the new products will tap into three key ice cream trends: snacking, luxury and lower-calorie treats.
The new product line-up includes blackcurrant Twister, Feast snack bar, Magnum Double and new Cornetto Choc ‘n’ Caramel Disc.
Unilever UK & Ireland brand building director for ice cream, Noel Clarke, said: “We believe that ice cream presents a huge growth opportunity for retailers and manufacturers. As an impulse category, this growth potential will be unlocked by delighting consumers at the first moment of truth: the store. To help deliver strong sales for retailers this summer, we are significantly investing in our salesforce, freezer distribution and product innovations. Here is to another strong year for Unilever ice cream!”
Unilever will also significantly increase its field salesforce in a bid to reach five times as many retailers, and place more freezers into the trade this year to help retailers take full advantage of the sales potential ice cream has to offer.
Unilever’s new products in full
Twister blackcurrant, launching as part of the Wall’s Kids range and made with juicy blackcurrants and strawberry juice.
The latest addition to the Twister family will be available in a multipack of six and as an out-of-home single, with recommended retail prices of £2.49 and £1 respectively.
New Feast snack nar will see the popular Feast brand break into the growing ice cream bar segment and tap into the growing trend towards affordable snacking. Available in peanut butter flavour, Feast snack bar has an individual recommended retail price of £1 and is also available in a multipack of six with a price of £2.25.
Cornetto will re-energise the premium filled cones segment and revamp its premium Disc range to feature a new Choc ‘n’ Caramel Disc variant.
Supported by a £3m marketing campaign, it will have a recommended retail price of £1.50 each or £2.99 for a multipack of four.
Magnum has launched two new flavours for the summer: Magnum double chocolate and Magnum double peanut. Unique to the chocolate ice cream category, the new flavours offer an even more decadent Magnum experience with velvety ice cream enrobed in a chocolatey coating, followed by a luscious sauce layer, and finally wrapped in a layer of cracking Magnum chocolate. The new flavours will retail for £1.90, also available in three-count multipacks with a price of £3.35.
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