Upfield has added to its Elmlea brand in the UK with a new range of plant-based cream alternatives.
Elmlea Plant has been developed with chefs to make it suitable for creamy sauces and soups, as well as to whip up for a finishing touch for Christmas desserts.
The vegan products, available in single and double variants, are free from lactose and gluten and made from protein-rich broad beans.
According to Upfield, the cream alternatives “whip and cook like a regular cream”.
David Salkeld, CEO UKI at Upfield, said: “Since 2007, the number of people following plant-based diets has grown by a massive 350%. But, despite dairy-free cream sales growing 35% year on year, there are very few dairy-free cream alternatives.”
He added: “At Upfield we’re committed to building a better plant-based future. We know taste and affordability are two of the biggest barriers to people eating more plant-based foods, which is why Elmlea Plant is a complete game-changer in the hugely underserved dairy cream alternative sector.
“People around the world are embracing plant-based foods for health, environmental and ethical reasons so we want to ensure we give consumers what they are asking for. With Christmas just around the corner, now is the perfect time for retailers to stock up.”
Elmlea Plant Single and Double Dairy Cream Alternatives are available in now in Sainsbury’s and Asda stores with a recommended retail price of £1 for single and £1.10 for double (270ml).
© FoodBev Media Ltd 2019