The new BMC data, released in the May 2011 issue of Bottled Water Reporter magazine, shows the overall consumption of bottled water has increased by 3.5% after slight losses in 2008 and 2009 due to poor economic conditions.
It also shows the bottled water category’s overall share of the liquid refreshment beverages marketplace grew slightly to 30%, up from approximately 29.2% in 2009.
In 2010, total bottled water consumption increased to 8.75 billion gallons, up from 8.45 billion gallons in 2009. Consumption per person is up 2.6% in 2010, with every person in America now drinking an average of 28.3 gallons of bottled water last year.
Overall in 2010, the entire US refreshment beverage category grew by 1.2%, after two years of a recession-based downturn. Currently, carbonated soft drinks command a 23% market share, down slightly from 2009, while bottled water’s market share grew to 15% as consumer interest in healthy, calorie-free beverages increased while recessionary impacts on them decreased.
According to John Rodman, editorial director at BMC, “The recessionary state of the US economy was the primary cause of the decreases registered in 2008 and 2009.”
Rodman added: “Although bottled water has often been linked to tap water, bottled water actually achieved its market position by luring consumers away from other packaged beverages perceived as less wholesome than bottled water.”
“While economic times are still tough for many, the consumption of healthy bottled water continues to be a part of their lifestyle,” said Joe Doss, president and CEO of IBWA. “Even during the past two slow economic years, bottled water consumption decreased less than most other major beverage categories. The steady market share increase we now are experiencing is because consumers are choosing safe, high-quality bottled water over other packaged beverages.”
Consumers should also know that bottled water safety and quality result from multiple layers of regulation and standards at the federal, state and industry levels.
Bottled water containers are 100% recyclable. Although bottled water makes up only a third of 1% of the US waste stream, according to the EPA, the bottled water industry works hard on a number of fronts with recycling advocates, communities, and the IBWA’s beverage and food partners to increase recycling rates.
The bottled water industry is also at the forefront utilising measures to reduce our environmental footprint. During the past eight years, bottled water companies have reduced the weight of PET resin plastic single-serve bottles by 32%. This is the equivalent of removing one out of three bottled water containers from the waste stream.
The new BMC data, released in the May 2011 issue of Bottled Water Reporter magazine, shows the overall consumption of bottled water has increased by 3.5% after slight losses in 2008 and 2009 due to poor economic conditions. It also shows the bottled water category’s overall share of the liquid refreshment beverages marketplace grew slightly to 30%, up from approximately 29.2% in 2009.
In 2010, total bottled water consumption increased to 8.75bn gallons, up from 8.45bn gallons in 2009. Per-capita consumption is up 2.6% in 2010, with every person in America drinking an average of 28.3 gallons of bottled water last year.
Overall, in 2010, the entire US refreshment beverage category grew by 1.2%, after two years of a recession-based downturn. Currently, carbonated soft drinks command a 23% market share, down slightly from 2009, while bottled water’s market share grew to 15% as consumer interest in healthy, calorie-free beverages increased while recessionary impacts on them decreased.
Source: International Bottled Water Association
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