Core Nutrition, the company behind Core Hydration premium bottled water, has announced the “major market rollout” of a new line of low-calorie fruit-infused waters.
The low-in-sugar and low-glycaemic proposition will seek to tapping into the US’ growing demand for organics, with 85% of Americans buying into the $40 billion-valued market.
With less than 1g of sugar but as many antioxidants per serving as half a cup of blackberries or cherries, all derived from white tea extract and maqui berry, the new range is available in six unique flavours: peach-mango, watermelon lemonade, pomegranate-blue açai, orange clementine, coconut colada and orchard pear. Each has just five calories and will retail for $2.49 for an 18oz bottle.
The drinks will roll out into grocers including Kroger, Safeway/Albertson’s, Save Mart/Lucky Supermarkets, H-E-B, Sprouts Farmers Market, Acme, Tops Friendly Markets, Bristol Farms, and select Whole Foods Markets through May. Additionally, extensive distribution will kick in at 7-Eleven locations on both coasts as part of the retailer’s push for “better for you” beverages.
“Organic is one of the hottest trends, but it’s not enough on its own,” said Lance Collins, CEO and founder of Core Nutrition. “No one has been able to crack the code and deliver on all three attributes of organic, low calorie and great taste. So we set out to quench consumers’ thirst and deliver a revolutionary new product. Eighteen months later, we’re introducing Core Organic, making organic enjoyable without the tradeoffs of taste or higher calories and so far the reception from retailers, distributors and consumers has been extremely positive.”
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