The packs are new additions to Vimto’s No Added Sugar range and have been launched to support the growing consumer demand for products that promote healthier lifestyles.
The new PMP range includes a 2-Litre No Added Sugar carbonate at £1.75, a 330ml No Added Sugar carbonate can at 49p, and 725ml No Added Sugar squash at £1.65.
“PMPs help convenience retailers to sell stock through faster and are welcomed by cash-strapped shoppers looking for great value for money,” said vimto brand manager Clare Pritchard. “The introduction of these new NAS PMPs will extend Vimto’s already successful range to offer more healthier options for consumers.”
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