Vintage Wine Estates will launch a line of wine-based cocktails, featuring ingredients that are popular with wellness-minded consumers.
Called Gaze Wine Cocktails, the 4.5% ABV range consists of two beverages: coconut water-chardonnay-moscato and blueberry-pomegranate moscato.
Vintage Wine Estates said that blending ingredients such as coconut water, blueberries and pomegranates with a “light and refreshing wine creates a completely new beverage to enjoy well-chilled poolside, at the beach, after yoga, spa treatment, post workout, hike, bike ride or social gatherings”.
Terry Wheatley, president of Vintage Wine Estates, said: “We noticed many consumers who enjoy wine also practice a lifestyle that includes fitness, yoga, meditation, outdoor activities, self-care and other positive pursuits.
“We wanted to appeal to them by combining wine with some of their favourite ingredients in a modern, fun, easy-to-enjoy wine cocktail.”
The lightly effervescent beverages are packaged in recyclable aluminium bottles with a twist-off closure.
Gaze Wine Cocktails will go on sale in the US as of August with a suggested retail price of $5.99 per 375ml bottle. They will also be available in packs of 24 bottles.
© FoodBev Media Ltd 2022
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