Replacing a successful ‘classic’ bottle design that has served the company well for 20 years was quite a challenge, but MD Stephen Charles is proud of what his design team has achieved: “I gave them a challenging brief to come up with a bottle that would be a suitable adornment to a boardroom table and sit equally comfortably on the table of a two-star Michelin restaurant. There’s no denying they’ve accomplished it. The market research speaks for itself.”
Designed to look like a carafe of purified water rather than a bottle of expensive mineral water, the new bottle has a specially designed one-piece cap that improves hygiene and permits storage and carbonation.
To cut down on carbon emissions, the bottle is produced in the UK. To further enhance sustainability, Vivreau is no longer offering the option of a frosted bottle, as the etching process requires acids that can damage the environment. Instead, the new bottles are made of translucent glass dyed with a hint of blue.
To reduce water wastage, Vivreau has moved away from 1-litre bottles. The new bottle design will come in two sizes: 750ml and 425ml. The company’s research has shown that 1-litre bottles are rarely returned empty and that 425ml is the perfect size for a small meeting or for two to share in a restaurant.
© FoodBev Media Ltd 2020
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