It’s the first deal that Waitrose has struck with a premier European multiple to sell its products. El Corte Inglés will stock a range of Duchy Originals from Waitrose in 50 of its shops, and Seriously from Waitrose, its deluxe indulgent range, in two trial stores.
The large El Corte Inglés stores in Alicante will stock 35 products, and the range will extend to a total of 50 stores across all regions of Spain by the end of the year. The products will be merchandised in their own ‘from Waitrose’ branded area within the store.
Source: Waitrose
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