German brewery Warsteiner has marked the diamond anniversary of the country’s flag-carrying airline, Lufthansa, with the release of a limited edition aluminium beer bottle.
The bottles follow on from a range of bottles, the Warsteiner Art Collection, produced last year by Ardagh Group for the beer maker, based in Western Germany. The bottles were produced at a printing facility in France and their launch attracted younger consumers from around the world to the Warsteiner brand.
A similar approach was followed for the Lufthansa 60th anniversary bottle, combining the application of sharp screens combined with solid covering colours on brushed transparent metal effects and gold tones.
Warsteiner head of international marketing manager Ulrich Kunert said: “Our partnership with Lufthansa, which began in 2001, is very important to Warsteiner, and we are proud of our latest stunning bottle, created with the support of Ardagh, that is much admired by Lufthansa passengers on routes throughout the world.
“It represents not only the very best in contemporary design, but the choice of a lightweight and endlessly recyclable shaped aluminium bottle is a perfect fit for a sustainably conscious international airline.”
© FoodBev Media Ltd 2021
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