“We hope that Wat-aah! Boo communicates in a genuine way how much our brand shares children’s love for Halloween and the traditions that come with it,” said Rose Cameron, founder and chief executive officer of Wat-aah!. “We designed this bottle to reflect the fun and excitement surrounding this holiday while using it as a tool to convey the message to drink more water more often, especially on a night when kids typically use a lot of energy and consume a lot of sweets.”
The limited edition bottle is being promoted on Wat-aah!’s social media channels, with a 30-second animated commercial.
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