Water brand Elm Spring has secured a new listing in Selfridge’s food hall, with its new glass bottle design available in three branches across the UK.
Elm Spring’s availability in Selfridge’s stores in London, Manchester and Birmingham will be the first time that the brand has been stocked by a department store, and marks a move towards the luxury channel having previously only been available through convenience stores and supermarkets.
Elm Spring Water is sourced from a spring in the Staffordshire Hills and comes in large and small bottles, available in both plastic and glass varieties with a choice of still or sparkling water.
The irreverant brand, which has previously used marketing slogans such as “in a recent taste test 100% of consumers said our product tasted like water” and “ten out of ten people said they would recommend Elm to a thirsty friend”, is available in 500ml and 1 litre plastic bottles with a recommended retail price of £0.49 and £0.99 respectively, as well as 250ml and 750ml glass bottles with recommended retail prices of £0.79 and £1.49 each.
© FoodBev Media Ltd 2024