Newtech Aps has been selling mains-fed coolers in Denmark since 1997 and is reported to be the country’s second largest operator.
Kristian Wittenhamp, branch manager of Waterlogic Denmark, has already welcomed the transfer of Newtech’s employees, customers and dealers to the Waterlogic Group.
MD of Waterlogic Denmark AS, Matthew Lee, said: “The Newtech business of rental, service and distribution complements our own business, and acquisitions of this nature are part of our overall Scandinavian expansion plan.”
This acquisition comes just weeks after Waterlogic Norge’s purchase of rival cooler company Cool Chili and will significantly increase the market presence of Waterlogic in Denmark, confirming its clear market-leading position in the Danish mains-fed water cooler market.
© FoodBev Media Ltd 2024