The five-year agreement grants Waterlogic exclusivity for the supply of drinking water purification devices to the Japanese partner, which will in turn become the sole distributor of Waterlogic B2C products to the Japanese market.
The agreement has volume commitments in place for the first year and includes certain performance clauses. The volume commitments for the following years of the agreement will be negotiated in line with the company’s expectations.
In addition, and further to the company’s announcement in October 2012, Waterlogic has announced that Indesit has launched Waterlogic’s B2C range in Russia and Turkey and is pre-launching in Italy.
“We are very pleased to be able to announce this deal, which will enable us to extend the reach of our B2C products further into East Asia and add to the strong presence we already have in Europe, parts of Asia, India and the Middle East,” said Jeremy Ben-David, Waterlogic Group CEO. “The Japanese residential water treatment market is the largest in the world, valued at more than $2bn, and has the potential to greatly enhance the company’s offering. This agreement is another milestone for the Group’s B2C division and we look forward to updating the market with further news on its development in due course.”
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