The square-shaped biscuit box is the first plastic packaging produced by the Weidenhammer Packaging Group in its British factory located in Bradford.
The Family Circle box is sealed with a plastic lid, which ensures aroma protection and optimum flavour. Both lid and container use IML technology for decoration, thus giving it a high-quality character with brilliant and appetising images of the biscuits.
“We have been preparing carefully for this significant step for almost a year,” said Mike Winship, sales manager at Weidenhammer UK.
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