The Stay Cooler! campaign, launched by the British Water Cooler Association (BWCA), is linking with politicians, trade unions and interest groups across the UK to ensure the true value of the UK water cooler business is made clear to consumers and decision makers.
Mathew Orme, managing director of Wenlock Spring, said: “During a time when workplace cuts are becoming more and more commonplace, we want to send out a clear message that drinking water at work is good for productivity and an effective way of retaining employees by keeping workers healthy and happy. It’s also a critical component of a wider campaign to improve the general health of the UK population and tackle ongoing health issues such as heart disease and obesity.”
The Stay Cooler! campaign is highlighting research which shows that it’s medically proven that consistent hydration for UK adults can help to improve workplace concentration, reduce headaches, prevent feelings of tiredness, anxiety and irritability in turn boosting productivity and reducing absence from work.
Source: BWCA
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