Wessanen UK is set to launch a line of lentil-based rice and corn cakes through its Kallø brand as it responds to increasing demand for protein-rich snacks.
Available in Waitrose and Health Food Stores from January 2018, the cakes contain lentils, chick peas, sprouting peas, rice and corn.
Wessanen said the cakes are a low-calorie snack to fill the gap between mealtimes. They contain “slow-release energy to help consumers feel fuller for longer and has only 30 calories per cake”.
Free of both gluten and wheat, the vegetarian and vegan-friendly lentil cakes offer a “healthy and tasty option for those with specific dietary requirements”.
Wessanen UK Kallø brand controller Hayley Murgett said: “Consumers are increasingly making purchasing decisions based on health needs and are looking for snacks that have a higher nutritional value.
“We’re proud of this latest addition to our healthy snack portfolio that offers the perfect solution to support consumer needs. Whereas some brands will add protein through artificial means, we’re committed to using only natural processes and ingredients to bring something fresh and new to the snack aisle.
“We are continuing to innovate in the snack category and will continue to bolster our portfolio with more exciting new product launches in 2018.”
Retailing at £1.89 for a jumbo roll pack, the lentil cakes follow on from Wessanen UK’s launch last year of rice cake mini snack packs.
The company also acquired gluten-free cake brand Mrs Crimble’s as it aims to profit from the growing potential of the free-from category.
© FoodBev Media Ltd 2019