Wessanen UK has expanded its Whole Earth spreads portfolio with a new peanut butter featuring an “intensely roasted flavour”.
The crunchy dark roasted peanut butter takes inspiration from the world of coffee and contains high-oleic peanuts that have been through a special slow-roasting technique.
Dark roasted is the third peanut butter from Whole Earth that uses high-oleic peanuts, which are said to contain around 30% more monosaturated fats than standard peanuts.
The new spread has been created to encourage people to use peanut butter in a variety of inventive ways, including a dip for fruits like apples and dates.
Wessanen UK said the versatile spread is the latest demonstration of Whole Earth’s commitment to extend the usage occasions of peanut butter beyond toast.
Kirstie Hawkins, Whole Earth brand controller at Wessanen UK, said: “Peanut butter is a flexible and nutritious natural ingredient that can be enjoyed in a number of different ways, from smoothies to porridge to curries. Our delicious new spread is for people who appreciate great taste above all else, and is particularly enjoyable when paired with fruit.
“With the intense and rich flavours of our new dark roasted spread, we’re encouraging people to experiment even more with how they use and enjoy peanut butter.”
She added: “Peanut butter’s profile continues to be on the rise, as more and more of us actively look to make healthier, active lifestyle choices.”
The new peanut butter is available in Waitrose stores in the UK with a recommended retail price of £3.40 for 340g.
Alongside nut butters, The Whole Earth portfolio consists of a range of protein snacks, cereals and soft drinks.
© FoodBev Media Ltd 2019
World Dairy Innovation Awards – DEADLINE EXTENDED!
Enter before 17 May to ensure you are part of the industry’s leading awards scheme. Don’t miss out on having your dairy innovations recognised.