Natural food brand Whole Earth has launched a new crunchy peanut butter spread that uses only peanuts high in oleic acid.
New Whole Earth Hi-Oleic peanut butter has been developed for consumers that are mindful of their cholesterol levels, while offering the same taste as the brand’s existing crunchy peanut butter spread.
Hi-oleic peanuts are found in only a handful of places worldwide, including Argentina and Australia, and contain around 30% more monounsaturated fats than standard peanuts, helping to support normal cholesterol levels as part of a varied, well balanced and healthy lifestyle.
Heart UK, the cholesterol charity, has given its approval to the new Whole Earth spread, recognising peanuts as a great source of fibre, protein and vital vitamins and minerals.
Adele Ward, Whole Earth brand controller for brand owner Wessanen UK, commented: “We have created this spread for customers who are looking to pay extra attention to their cholesterol, but without a compromise on taste. Every jar of Whole Earth Hi-Oleic peanut butter is guaranteed to be packed with at least 70% ‘good’ fat. We’re confident this promise will appeal to many shoppers, and we’re proud to receive approval from Heart UK. Throughout the development of this new product, our focus has been on sourcing the highest quality hi-oleic peanuts. This process has allowed us to create a delicious peanut butter spread that is a natural extension to our current offering. This nutty spread is made with all natural ingredients and, like all of our spreads, it contains absolutely no sugar.”
And Linda Main, dietetic adviser for Heart UK, added: “Heart UK’s product approval aims to help signpost shoppers to foods that are heart healthy, and Whole Earth Hi-Oleic peanut butter is a quality product. It is rich in the same fatty acids contained in olive oil and avocados, two foods that have been shown to be good for the heart. Having raised cholesterol is a significant risk factor for heart and circulatory diseases and lifetime exposure to high cholesterol can cause early death – something that Heart UK strives to prevent. We have known for some time that peanuts can help us to manage our cholesterol levels when eaten as part of an overall heart healthy diet low in saturated fat.”
The launch of the new spread follows a very successful year of fast growth for Whole Earth in the spreads category, which has seen Whole Earth become the UK’s peanut butter market leader. The brand’s value sales have grown by 31.2% year on year.
The new Whole Earth Hi-Oleic peanut butter is now available to purchase through supermarket Tesco, priced £2.68 for a 340g jar.
© FoodBev Media Ltd 2019