This keeps the manufacturers in compliance with the Cocoa Regulation, which specifies that a filled chocolate must contain at least 25% chocolate. The high fruit content can be claimed on the packaging, ensuring premium-product positioning.
Chocolate with fruit filling is especially popular in the confectionery segment, where the standard lies at 5-10% fruit content. The new fruit preparations from Wild enable a maximum of 25% fruit content in filled chocolate products.
According to data from Euromonitor International (2009), chocolate goods represent 62% of the confectionery market in Europe. One steady trend in the confectionery category is chocolate with fruit filling. Between 2002 and 2008, there were 759 successful new product launches throughout Europe.
Fruit-filled chocolate bars especially enjoy great popularity. The combination of chocolate and fruit appeals to the discerning, enjoyment-oriented consumer in search of unique taste experiences.
Wild is offering its ‘maximum fruit’ fruit fillings for chocolate bars in a number of flavour directions. A passion-fruit filling, for example, is the perfect partner for dark chocolate. Milk chocolate goes well with an apricot filling, and blueberry is the perfect complement to white chocolate.
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