The three new bars launched at the Theatre Royal, Drury Lane, home to the Charlie and the Chocolate Factory musical.
The bars will be on shelves in September: Wonka’s Millionaires Shortbread, Wonka’s Chocolate Nice Cream and Wonka’s Crème Brulee.
All three flavours will be available in 100g chocolate blocks from 7 October 2013, RRP £1.29. The brand will be supported by a £3.6m media campaign that will include new TV advertising, digital advertising and in-store investment.
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