Oliver & Greg’s has announced a full brand refresh and packaging redesign for its range of wines for the on-trade channel.
The new design will communicate an enhanced warmth and personality in line with the charismatic and global nature of the brand, the company said. First developed in 2003, the range includes popular varietals from some of the world’s most iconic wine-producing countries, including France, Australia and South Africa.
The new design from Jones Knowles Ritchie will also focus on the introduction of “premium, quality cues, created to capture the essence of the brand”. It also features a gold foil, embossed brand marque and thicker paper stocks as well as a reshaped logo and slimmer, more elegant bottle.
The white wine offerings will also be presented in a clear flint bottle and the range includes a 75cl and single serve 187ml bottle, plus a 20cl prosecco offering.
Angela Ham, customer marketing controller for brand owner C&C Brands, said: “Established on the premise of demystifying the wine category, Oliver & Greg’s provides a quality drinking experience, without pretentiousness or a complicated wine language. We believe that the new branding perfectly highlights the value and warmth of the range, while also capturing the unaffected, simple style that our drinkers have come to love.”
© FoodBev Media Ltd 2024