Snack producer Wonderful Brands has introduced a new 115g pack size across its portfolio of nuts, including flavoured almonds and pistachios.
The “matt soft touch 115g packaging offers retailers an additional SKU that will appeal to impulse buyers, providing busy workers and health conscious consumers with the ideal bag shape for them to snack on at any time of the day,” the producer said.
Its launch will coincide with a new metalised packaging type that will be rolled out across the company’s premium nut range. Wonderful pistachios are presently the only flavoured pistachio brand in the UK.
Philip Vandaele, European brand manager for Wonderful pistachios and almonds, said: “Our new convenient packs sizes, accessible price point, premium packaging and inspiring marketing ethos ensures Wonderful Brands is constantly evolving to meet the needs of a diverse and ever-changing consumer demographic. With Wonderful pistachios available in four delicious flavours; sweet chili, roasted salted, salt and pepper and roasted unsalted, our flavoured nuts are an extraordinary snack that the whole family can share.”
A recent report into the UK’s snack market predicted growth of 21.2% between 2014 and 2018, the company added, suggesting strong foundations for retailers to capitalise on product innovation and brand differentiation.
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